Eliah Seton (US)
Eliah Seton is the President of SoundCloud, where he is responsible for managing SoundCloud’s business strategy, oversee content partnerships and business development, lead mergers and acquisitions, and be responsible for the company’s distribution and artist services businesses, Repost by SoundCloud and Repost Select.
Seton joined SoundCloud from Warner Music Group (WMG) where he served as President of Independent Music & Creator Services overseeing ADA Worldwide, Asylum Records, Level and Arts Music for WMG. Under Seton’s leadership of ADA Worldwide from 2015 onward the global business more than tripled in size, transforming the distribution network into an industry leading global services company. This transformation included the launch of ADA’s business globally, with teams across all of Latin America, Asia and Europe, and the expansion of its service offering from frontline label capabilities to automated offerings for DIY artists. Seton served as Co-Chair of WMG’s Diversity Council and head of the company’s LGBTQ+ affinity group.
Seton began his career at Warner Music Group in 2009, later starting the Office of the CEO in 2011 for WMG Chief Executive Officer, Stephen Cooper, having worked on the sale of the company to Access Industries that year. He went on to lead multiple strategic projects as Senior Vice President, Strategy and Operations for International and then President of Alternative Distribution Alliance. These initiatives included leading the acquisition and then integration of the Parlophone label group, overseeing WMG’s acquisition of Gold Typhoon in Asia, and conceiving and launching WMG’s Arts Music division.
For the last four consecutive years, Seton has been named to Billboard’s “Indie Power Players” list as well as Billboard’s “Change Agents” (2021) inaugural list; “Pride” (2019); and “40 Under 40” (2016).
Seton is a graduate of Harvard Business School, where he received his MBA, and of Harvard College. Seton serves as a Director on the governing boards of the Harmony Program, a music education non-profit, as well as the Hasty Pudding Institute and the Harvard Krokodiloes, Inc., where he is Chairman Emeritus. He is based in New York, where he lives with his husband and their twins.