Daniel has been the driving force behind Native Instruments for over 20 years and continues to lead its success today as a passionate and visionary CEO. Prior to NI, Daniel focused his entrepreneurial energy on the design world; forging a highly successful design agency in Hamburg, where he discovered the power of software to transform industries.
Foreseeing enormous business potential in the music sector and seizing an opportunity to work in a field he was passionate about, Daniel embarked on a mission with NI to change the world of sound creation. This ambition was offset with a talent for empowering and inspiring talented teams to reach beyond their goals, which guided the company through pivotal growth stages. Leaning on a creative and technical background, he galvanized the product, sales and marketing teams and instilled organizational structure and purpose to a nascent NI. From radical diversification of the instruments portfolio to the creation of perpetual DJ software, Daniel has never been averse to risk.
Over the last two decades he has developed a unique and symbiotic leadership model with CTO Mate Galic, whose complementary skillsets helped NI become the leading company for digital music creation. A relentless pursuit for innovation and a shared genuine desire to better the world through music, mean Daniel and Mate now focus their efforts on developing a wider music creation ecosystem and vision.