Josh Bruce (born 28 June 1991), professionally known as Bru-C, is a British MC and rapper from Long Eaton, Nottinghamshire, England, but now based in Nottingham. He is known for collaborating with other UK producers, including the Bad Boy Chiller Crew, to create drum and bass and bassline music.
He is also known for performing in rap battles during the earlier stages of his career on Don't Flop Entertainment’s YouTube channel, and became one of the few from the huge roster to diversify into different genres and sell out arenas.
Bru-C's debut album Original Sounds, was released on 22 November 2019 with CruCast, which was his record label at the time.
His second album Smile, was released the following year on 4 December. Having suffered with his own mental health problems in the past, Bru-C's aim with Smile was simple: to make a positive, life-affirming album that would connect with people. Over 15 tracks that bring together elements of drum & bass, grime, bassline, garage and more.
On 16 December 2021, Bru-C signed a contract to join the major record label, Def Jam Recordings. to which he celebrated and marked the event by returning to his hometown of Long Eaton, Nottinghamshire.
Outside of music, Bru-C is the creator of several ever-growing businesses including events and fashion brand Krudd, has sold out club nights and clothing lines become intrinsically associated with his name.
Bru-C has amassed over 100,000,000 Views on his YouTube channel, in which you can find his Music Videos and Behind the scenes making of the videos and more.