Anna Knaup co-founded Amsterdam Dance Event in 1995 while working for Stichting Conamus alongside starting with Anna Agency. Founded Anna Agency, one of Hollands first DJ booking agencies, in 1998, which has now evolved in of the leading agencies in the world, representing world famous artists such as Hardwell, Afrojack, Kungs, Kris Kross Amsterdam, San Holo, GTA, Derrick May, Kevin Sanderson amongst many others . Founded Sorted Management in 2012, which is a leading artist and personality management company, representing Hardwell, Kungs, Zonderling, Girlysblog, Charming Horses, amongst others. Co-founded Pointed Mngmnt in 2017, which represents CMC$, Kris Kross Amsterdam, Bougenvilla, La Fuente, amongst others. Co-founded NXTLI in 2017, a company that provides services with the aim to help to artists, athletes, personalities, brands and media & entertainment companies build and develop strategies and fulfillment of digital relationships with fans and a sustainable digital ecosystem.