Tom Veldhuis is a 35 year-old branding and events expert living in Amsterdam, He studied at Erasmus University in Rotterdam and left there as an economics and marketing graduate, and is now the owner of Apenkooi Events BV and Apenkooi Brand Activation. The events company is
the organiser of Amsterdam Open Air, DGTL Festival, STRAF_WERK, Kingsday Festival, Amsterdam Live on Stage, Valhalla Festival. Apenkooi Brand Activation is an activation agency for A-brands that want to reach young people, mainly aimed at festivals and restaurants. Covering concepts, production and execution makes Apenkooi Brand Actiivation an A-Z office with clients including Heineken, Desperados, Jillz, Smirnoff, McDonalds, and many more.