Senior Vice President of Marketing, Music and Analytics.
Terry Weerasinghe oversees Global Marketing, Branding, Curation, Label relations, Partnerships and Business Intelligence for Beatport. Additionally, he is charged with creating new relationships and strengthening existing ties with key label suppliers, distributors, artists, producers and other partners. He is based in Beatport’s Berlin offices.
Weerasinghe has more than 15 years’ experience in the music industry. He previously spent over five years as the head of marketing for Native Instruments’ Traktor brand, which he re‐positioned with industry leading use of integrated social media strategies, online marketing campaigns. He also launched the critically acclaimed Traktor iPhone/iPad app. During his tenure, Traktor grew from a small side business to be a major revenue generator for Native Instruments.Prior to Native Instruments, Weerasinghe helped establish Pioneer’s CDJ and DJM brands, and held a senior marketing position at Panasonic. He started his music career as a record store clerk at 16.Weerasinghe holds a BA of Business Management and Advertising degree from the University of Wales/Swansea, and is a regular speaker at such industry conferences as IMS and ADE. Originally from Reading, UK, Weerasinghe moved to Berlin to immerse himself in the city’s dance music scene, where he continues to add to his collection of 6,000 vinyl records.