In the '90's Peter worked in TV in both London and Los Angeles, developing and Producing groundbreaking entertainment formats such as 'Wired' and 'Passengers', the global youth culture show which was the world’s first brand funded show - sponsored by Pepsi – shown in over 23 countries.
In 2000 Peter was hired by Lord David Puttnam to become the Creative Director of CREATEC, where he created an animated film with Nick Cave and PJ Harvey, and a virtual fashion show with Nick Knight, Peter Saville and Alexander McQueen for ShowStudio.
Peter became Creative Director at Ealing Film Studios in 2001. He formed the cross-platform content company Zeppotron which was sold to Endemol. He set up the film division of Done & Dusted. He co-created and wrote the TV show ‘Phoo Action’ with Jamie Hewlett (creator of ‘Tank Girl’ and ‘Gorillaz’), for the BBC, which won a BAFTA for best drama in 2009.
In 2010 Peter created and Produced 'Waste Land', the feature length documentary Directed by Lucy Walker, which has won over 35 Festival awards including Sundance and Berlin and was nominated for Best Documentary at the 2011 Academy Awards.
2014 he conceived and creatively directed - working with Obscura Digital, Dorian Orange and Vita Motus - the world’s first holographic duet between M.I.A. and Janelle Monae for the launch of the new Audi A3, where both artists simultaneously appeared in New York and Los Angeles in a specially constructed immersive environment.
Most recently Peter joined SFX entertainment as Head of SFX Studios, where he is specializing in Virtual, Experiential and Immersive content for new and emerging platforms. Read more