TORAIZ Music Production: Touch & Play
Conference
TORAIZ Music Production: Touch & Play
ADE in association with AlphaTheta, the company behind the iconic Pioneer DJ brand, will be providing an open, touch and play station of TORAIZ music production equipment. If you’re feeling the creative urge from your time in the ADE Lab, scratch the itch with samplers, sequencers and synths all set up to hop-on and hop-off whenever you want. Be sure to share any clips with @PioneerDJEurope and @AmsterdamDanceEvent on Instagram with the #PoweredbyTORAIZ to share your creativity with us!
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 22nd 〰 26th, 2025
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 22nd 〰 26th, 2025
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
These were the ADE Pro Pass benefits of 2024. Benefits of the ADE 2025 Pro Pass are yet to be announced.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
Related Events

DJ Mag Track Breakdown with Chamber45 (Travs Presents)
Chamber45 (Artist), Rob McCallum (Digital Editor, DJ Mag)

Lab Living | Thursday

From Strategy to Stage: Navigating the Artist-Agent Dynamic
Charles Green (Founder, Omni Artists), Mama Snake (DJ, Producer)

The New Era of Music Promotion: Viral Content, Fan Building, and Career Growth
Mandy Salem-Aubry, Founder Mandy Salem-Aubry Music Services (GB/FR), Eelko van Kooten (Founder Spinnin' Records/Collabhouse, NL), Galya Tityukova - Gallya (A & R/Label Manager/Artist/Set About Music, BG)Ben Reid (VP at Triller, GB), Dan Carter (Carter Projects/Ex-TikTok, GB)

Modern DJing with Traktor
Sylwia Kopys (Product Marketing Manager for Traktor), Michael Koczynski (Product Manager for Traktor)

How On Earth Do I Get My Music in the Right Hands?!

Clean Up your Catalogue: AlphaTheta/Pioneer DJ Run Rekordbox Tips, Tricks and Secrets Session

Industry Course with Awakenings' Rocco Veenboer & Tim Middelesch
Rocco Veenboer (Founder, Awakenings), Tim Middelesch (Brand Director, Awakenings), Tony Roodenburg Boakye (Co-Founder, Phatcamp / Geuren & Kleuren Media, NL)

Creating Faster Than You Can Overthink
DJ MELL G (DJ, Producer), Johannes Ruß (Head of Product, Ableton), Nadia Struiwigh (DJ, Producer), Joseph Joyce (Editorial Writer & Media Producer, Ableton)

Creating A World Of Service by JASSS & Ben Kreukniet
JASSS (DJ, Producer), Ben Kreukniet (Artist), Natasha Greenhalgh (Co-founder & Creative Director, Nxt Museum)