Post-Covid Change in Ticket Buying Behaviour
Conference
Post-Covid Change in Ticket Buying Behaviour
Speakers: Joost Aanen (Co-founder & CEO, Eventix), Ricardo De Jesus Rocha Correia Pereira (Head of ticketing, AMAAD and Ulive), Vincenzo Sarnelli (Head of Marketing, Goodlive / Live Nation), Rocío Trujillo Alba (General Manager for Spain, Italy, and Portugal, Fever)
Moderator: Oscar Kriek (Director of Partnerships, TicketSwap)
Why did we see a significant number of event cancellations throughout Europe over the past couple of years? Did it become more difficult to sell tickets and is this the effect of a change in consumer behaviour? So far, the media has reported on the effects but didn’t really get to the cause. This session dives into how ticket buying behaviour has shifted in the wake of the Covid pandemic, supported by objective data from both primary and secondary ticket sales. In addition, the session will provide a clearer picture of what has changed for events, the noticeable effects and how the market has adapted.
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