Data & Marketing: How to capture Artist Fan Data & Sell More Tickets
Conference
Data & Marketing: How to capture Artist Fan Data & Sell More Tickets
Speakers: Sam Alpert (SVP Marketing of Music, Wasserman), Rob Sealy (Chief Strategy Officer, OpenStage)
The discussion aims to explore how artists, whether major or emerging, can use fan data to:
- Connect with fans more effectively
- Prioritize distribution of tickets to the most deserving fans
- Combat scalping
- Optimize ticket sales and increase tour revenue.
- Boost fan engagement
The focus will be on strategies like fan data capture, analytics, and SMS marketing to turn fan insights into actionable plans for sold-out shows and stronger fan relationships.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
These were the ADE Pro Pass benefits of 2024. Benefits of the ADE 2025 Pro Pass are yet to be announced.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
Related Events

ADE x TicketSwap Sessions

From Niche to Next Level
Ilja Reiman (Multigroove), Reza Fathi (R&M Events - Verknipt), Holly Dicker (Journalist, Author)

Official Launch: Dutch Sustainability Ladder Events (DLE)
Gerd-Jan Frijters (Green Events)

Modular Workshop with Estroe
Secret Artists in Residence

Dilla 50 - The Influence and Legacy of Detroit’s Beat Making Legend
Maureen Yancey, Miguel Atwood-Ferguson, Carl Craig, Dennis de Groot

'Senna Driven' - Celebrating Ayrton Senna with the New Generations Through the Lens of Music
Bianca Senna (CEO, Senna Brands), Claudio Mattos (Creator of Senna Driven - Business Development, Bulldozer Network), Edo van Duijn (Creative Director, Bulldozer Network), Nicky Romero (DJ and Producer)

Genre Bending & Collaboration: Indie Producer Strategy

South Asian Creative Communities: More Than Ticking a Box
Sita Shah (Daytimers, Warm Street), Vindya (Daytimers, Structure, Twisted)

Hard Techno: Music & Lifestyle
Sara Landry (Artist), Michelle Verhoef (General Manager, R&M Events - Verknipt)

Best practices from accessible pioneers, presented by Handicap NL
Closed Session – Registration necessary