Creating Faster Than You Can Overthink
Conference
Creating Faster Than You Can Overthink
Speakers: DJ MELL G (DJ, Producer), Johannes Ruß (Head of Product, Ableton), Nadia Struiwigh (DJ, Producer)
Moderator: Joseph Joyce (Editorial Writer & Media Producer, Ableton)
Overthinking can be a significant barrier to creativity. It can lead to doubt, perfectionism, and a reluctance to take risks. When artists constantly question their choices, they may miss out on the raw energy and originality that comes from following their instincts. However, embracing a more spontaneous, free-flowing approach to music-making can help artists stay in the moment, letting their subconscious and emotions guide the process.
This concept isn’t just theoretical—it’s shaping the way modern music tools are being designed. DAWs, controllers, groove boxes, and other instruments are increasingly built to support fast, intuitive creation, helping artists capture ideas as they flow.
Of course, creating quickly comes with challenges, such as maintaining quality and depth in the music. So how can we satisfy the need for speed without losing integrity? How can a simple workflow help us to discover our unique style? How can we create on instinct wherever we go?
To help us explore these questions, Joseph Joyce will guide a conversation with artists Nadia Struiwigh, DJ MELL G, and Ableton Head of Product, Johannes Russ. Together they’ll reflect on the benefits of creating faster than you can overthink and how this mindset can lead to more authentic, innovative, and emotionally powerful music. The panel will also discuss how the right tools can empower music makers to bring their ideas to life quickly and easily, making the creative process more instinctual and enjoyable.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 22nd 〰 26th, 2025
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 22nd 〰 26th, 2025
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
These were the ADE Pro Pass benefits of 2024. Benefits of the ADE 2025 Pro Pass are yet to be announced.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
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