Women’s Music Event: Hacking the Brazilian Musical Market


Women’s Music Event: Hacking the Brazilian Musical Market

Speaker: Monique Dardenne (Co-Founder & Director, Women's Music Event)

The platform known as Women's Music Event came into existence in 2016 aiming at giving visibility to while connecting women across the Brazilian music industry. During its 7 years of activity, it has brought about great transformation and progress to the national music market through its 5 fronts of action: WME Awards, the only prize specifically awarded to women in music in the country; the IGUAL [EQUAL] seal, which endorses music initiatives that include more than 50% of women in its lineups and staff; Manas A+, a Business Consulting service aimed at increasing the women's involvement in all labour areas of major music festivals; Banco de Profissionals [Professionals Bank], an initiative that connects experts and contractors; WME Conference / Festival, the event that turns market trends and topics into panels and concerts, rewriting the history of women's presence in Brazilian music in the process, one that has, unfortunately, always been erased.

The Women's Music Event (or WME for those who are already in the know) has cemented its place as a successful case of collective empowerment in Brazil, so in this presentation its creators and organisers simply wish to show the world that ‘yes, it is possible!’.

Felix Meritis

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and piques our interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.