Middle East: The Rapid Growth of Dance Music Opportunities


Middle East: The Rapid Growth of Dance Music Opportunities

Speaker: Roberta Hickey (Head of Talent, MAC Global)
Host: Katie Knight

Presenter and Broadcaster, Katie Knight, takes the stage to engage in an insightful conversation with Roberta Hickey, the Head of Talent at MAC Global, Sony Masterworks in Dubai. Together, they will explore the burgeoning landscape of dance music opportunities in the Middle East, offering valuable insights into various facets of this dynamic industry.

Their discussion will encompass a diverse range of topics, including the intricacies of orchestrating a successful tour in the Middle East, the remarkable ascent of dance music venues in the region, and the exciting journey of importing renowned global dance music brands, from Ultra to Untold. Additionally, they will shed light on the vital role of the Middle East in exporting Arabic talent to the global stage, emphasising its growing significance in the international music scene.

Roberta's recent launch of a groundbreaking drum and bass intellectual property (IP) in Dubai, Project 174, will serve as a captivating case study, where she will delve into the comprehensive process, from the creative spark to the meticulous administrative details. This insider knowledge will prove invaluable to aspiring promoters seeking to establish their own events in the UAE.

Intriguingly, the conversation will unveil the vibrant and thriving underground music scene in Dubai, which remains largely undiscovered by the global radar.

Felix Meritis

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


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