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20/10

Middle East: The Rapid Growth of Dance Music Opportunities

Conference

Middle East: The Rapid Growth of Dance Music Opportunities

Speaker: Roberta Hickey (Head of Talent, MAC Global)
Host: Katie Knight


Presenter and Broadcaster, Katie Knight, takes the stage to engage in an insightful conversation with Roberta Hickey, the Head of Talent at MAC Global, Sony Masterworks in Dubai. Together, they will explore the burgeoning landscape of dance music opportunities in the Middle East, offering valuable insights into various facets of this dynamic industry.

Their discussion will encompass a diverse range of topics, including the intricacies of orchestrating a successful tour in the Middle East, the remarkable ascent of dance music venues in the region, and the exciting journey of importing renowned global dance music brands, from Ultra to Untold. Additionally, they will shed light on the vital role of the Middle East in exporting Arabic talent to the global stage, emphasising its growing significance in the international music scene.

Roberta's recent launch of a groundbreaking drum and bass intellectual property (IP) in Dubai, Project 174, will serve as a captivating case study, where she will delve into the comprehensive process, from the creative spark to the meticulous administrative details. This insider knowledge will prove invaluable to aspiring promoters seeking to establish their own events in the UAE.

Intriguingly, the conversation will unveil the vibrant and thriving underground music scene in Dubai, which remains largely undiscovered by the global radar.

Felix Meritis

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

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Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00
CLOSED ON SUNDAY

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00
CLOSED ON SATURDAY & SUNDAY

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.