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Let the Music P(l)ay

Speakers: Markus Bos (CEO, Sena), Willem van Soomeren (Account Manager Media & Events, Sena), Kelly van Soest (DJ/Producer, Max Enforcer)
Moderator: Chloe Johnson (Chief Client Officer, Verifi Media)

Performers and producers get paid thanks to the music licenses that businesses and organizations purchase from us. As a not-for-profit organization, we forward the collected funds as quickly as possible for the lowest possible fee. This way, music makers are paid what they are due.

Sena manages the rights of performers and producers. They receive a payment from us if their music has been played in public. We work every day to obtain the best possible outcome for our rightsholders, of which there are currently more than 48,000.

Are you a musician/producer of music or do you organize dance events? During this panel you will learn everything about neighboring rights and why it is important that you get a license when you organize an event.

Felix Meritis

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and piques our interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00
CLOSED ON SUNDAY

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00
CLOSED ON SATURDAY & SUNDAY

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.