How to Make a Billion Streams without a Major - Meet Team SHOUSE

Meet the Team: Ed Service (SHOUSE), Jack Madin (SHOUSE), Frank Cotela (CEO, ONELOVE Music Group), Laetitia Descouens (Artists Agent, Primary), Ryan Hambsch (Manager, Hyperion Artist), Cary Vance (CEO, Add Vance Entertainment & 1 Music AVE), Ant Celestino (Head of A&R/Artist Manager, ONELOVE Music Group), Emily Mitchell (Management / Marketing, DreamTeam Music)

Sometime in 2021, Jack Madin & Ed Service, an Australian based duo known as SHOUSE went from unknown artists living and working in Melbourne - one as a primary school music teacher the other as a arts community manager - to worldwide sensation, off the back of what would become the most ubiquitous breakthrough modern era dance anthem to shift conversations around how underground music can connect with audiences.

What’s truly amazing about this story is how this can happen to a four year old song - an epic dark wave disco odyssey spanning over 8 minute song, featuring saxophone and flute flourishes, and a choir of local friends, on “Love Tonight”, SHOUSE created an overture that morphed from underground classic, to message of unity during the great global pandemic, into a worldwide release anthem and phenomenon beyond dancefloors. That this would occur without TikTok, without major radio support in the USA or UK, without influencers, and importantly without a major label backing is truly amazing. It’s the story of true independence, tenacity, and an unbreakable belief in the power of dance floors - proving the underground can still break a record and artist worldwide.

For the first time at ADE, the artist, management, label, agent, marketing and radio team behind the phenomenon get together to talk about the amazing journey to over a billion streams, doing it without a major, about the “Post-Love-Tonight” dance music landscape, and most importantly how crucial to our industry it is to still create anthems for the dancefloor.

Andaz Amsterdam

ADE Business Hub

View Venue

ADE Business Hub

View Venue

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and piques our interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.