From Play to Pay - Part II

Speakers: Jurjan Rietveld (Manager Online Operations, BumaStemra), James Frostick (Head of Online Licensing, BumaStemra), Britt Pols (PollyAnna)

After the great succes of From Play to Pay part I we're back with an even more practical panel where we'll dive into online music royalties.

Online revenues are an increasingly important revenue stream for our rightsholders. But how do we get to the amount ending up in your bank account? Based on statements, we'll explain why the streamvalue does not exist and how revenues from UGC platforms like Facebook, Instagram, Snapchat and TikTok are calculated. We're looking into some concrete works written by our member Britt Pols, aka PollyAnna, and together with her discuss the complexity of these calculations.

With this panel we'll provide relevant context for all rightsholders and show practical examples. A must see for everyone that would like to go into detail of the wonderous world of online.

Felix Meritis

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and piques our interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.

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