Demopitch - Thursday

Boris Smit (A&R, Altra Moda Music/LTF Records), Coen Tegelberg (Creative Manager, Cloud 9 Music), Jelle Keizer (A&R Manager, Revealed Recordings/Gemstone Records), Leander Maas (Senior Label Manager, Cloud 9 Music), Milan van Houten (Creative Manager, Cloud 9 Music), Roemer Wildschut (A&R Manager, Revealed Recordings/Gemstone Records), Snavs (A&R, Riotville Records), Søren Mensberg (Label Manager, Riotville Records), Valy Mo (A&R, Den Haku Records), Ricky Tjong & Samuel Meija (Barong Family)

Ready… set? PITCH!

Are you ready to kickstart your artistic career? Or looking for feedback on a current project to take it to the next level? Then be sure to step by and pitch your demo to one of the ADE Demopitch music professionals, including A&Rs, label managers and recording artists.

Due to the limited capacity of 10 professionals in total, pre-registration is required for this speeddate format. To claim a spot for this session, be sure to sign up at our INFO & SIGN-UP desk, located at Het Groene Paleis (Nes, 42).

Sign-up is available the moment that the ADE Lab doors open on the morning of this event (10AM). Be sure to come early and claim your timeslot with your preferred professional, because we follow a first come first serve policy and full = full sign-up list.

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and piques our interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.