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Your Artist/Event Needs Brand Sponsorship: This Is How To Do It!

Karlijn Marchildon (Head of Brand, VanMoof), Evan Bailey (Vice President, Disco Donnie Presents), Gopi Sangha (Chief Executive Officer, CUSP Agency), Tommy Vaudecrane (President, Technopol)

Moderator: Claire Wright (CEO and Co-Founder, Buddy Technology & Director of Culture and Development, Electronic Music Alliance)


Brand Sponsors are a critical form of funding that we, as an industry, rely on. When we think about brand sponsorship we often think about onsite activations and merchandise, but securing brand sponsorship for today’s events and artists is a lot harder than it was a few years ago. Sponsors are looking for innovative activation concepts, cleansed first-party data, and ways to be a part of approving the experience. Our panel of experts will be looking at case studies of recent brand sponsorship activations and creative strategies that helped sponsors achieve their goals. Join our talk to keep up with current trends in event brands sponsorship and innovative technologies.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conference is the ADE Pro Pass.

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