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What Can Indies Learn From Majors And Vice Versa?

Adam Griffin (Co-founder, Perfect Havoc), Gabi Kochlani (A&R VP, Speakereasy Music), Bob van Wees (Co-founder, Big Top), Bart Cools (Executive VP Global A&R and Marketing Dance Music, Warner Music Group), Maria Borg (Digital Partners & Export Manager, discowax)

Moderator: Jori Lowery


Indies and majors are the essential elements of the music business. Both have their own modus operandi concerning every aspect of sourcing, signing, nurturing and marketing artists, and both hope to achieve exactly the same thing. We're led to believe that they do things differently, but given that they use the same raw materials and have the same aim, how different are they really? And how does small, agile and passionate really stack up against large, cash-rich and awash in post-grads? The truth is that they can both claim to be better at some things than others, and so, in the clear light of day, what can they learn from each other?

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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