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19/10

Short Cuts: The Success Story of Fruits Music

Conference

Short Cuts: The Success Story of Fruits Music

Stef van Vugt (Founder & CEO, Fruits Music), Timothy Penso (Business Director, Fruits Music)

Strange Fruits - as they were currently known before their imminent re-branding to Fruits Music - are a Netherlands based music and tech company founded in 2017 specializing in playlist promotion via creative marketing reaching billions of streams across streaming services. From their Dance Fruits playlist (5.4m followers) to their LoFi Fruits playlists (7.3m followers), Fruits Music’s playlists have become a phenomenon on Spotify. As the #1 independent curator brand on DSPs, Fruits Music rules the streaming landscape. The company invests heavily in groundbreaking tech and marketing and currently has an estimated value of between €120-160m, having started with only a few thousand euros in investment only five years ago. Find out how they set themselves up for success and how their strategy and techniques can be relevant to your artists and labels with founder Stef van Vugt and Business Director Timothy Penso.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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