Same Song, Different Story - Fox Entertainment and Netflix on their Use of Music


Same Song, Different Story - Fox Entertainment and Netflix on their Use of Music

BMIM - Katy Gavillet (Vice President Creative Music, Fox Entertainment, US) and Andy Lykens (Netflix, US)

Imagine this: You just created a drama series and carefully curated the music for every scene. But the music you picked for that one scene, does not quite fit your 15 seconds marketing snippet. Using music in promotion tools sometimes needs a different approach. We invited Andy Lykens from Netflix and Katy Gavillet from Fox Entertainment to talk about the differences between using music in marketing and using music in content. This panel let’s you think about the different purposes music can have for the same piece of media and might give you some insight in the thoughts of these top music supervisors.

Huis Vasari (Vrije Academie)

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