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In Conversation With Nick Adler

Nick Adler (Business Partner Snoop Dogg, The Unified)

Moderator: Lucy Hedges (Journalist & Technology Editor, Metro (Newspaper))


Nick Adler is a legend in the Web3 and NFT space. However, his knowledge and experience reaches further than ‘just’ technology. He joined Snoop Dogg’s team back in 2007 taking up the responsibility for branding and endorsements. By negotiating deals with brands such as Adidas, Pepsi and many others he has built an impressive portfolio and a respected reputation. Nick’s curiosity and interest in technology and innovation helped him to also become the ‘tech guy’ within the team. Together they tested, developed and optimized Snoop’s presence on multiple social media platforms such as Twitter, Facebook and Instagram at an early stage. Being at the forefront eventually led to becoming a pioneer within the Web3 and NFT space and Death Row Records transforming into the first ever major NFT label. In addition, Nick’s is one of the initiators behind KINGSHIP, a Bored Ape Yacht Club Band represented by Universal Music Group. During this conversation we will talk about the past, present and future.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

The full ADE Conference program is now online and can be found here on the program page.

Yes, but keep an eye out the event page in case there might be a last minute change.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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