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How to make it in America!

Budi Voogt (CEO, Heroic), Thomas Deelder (Artist Manager, Current Management), Ben Shprits (Vice President, Wasserman Music)

Moderators: Karin Koopmans (Projectmanager Dance, Dutch Music Export), Dieuwertje Heuvelings (Projectmanager Hip/Hop & R&B, Dutch Music Export)


"Dream big" is what your coach told you, so you include breaking America in your career goals, but where to begin? What’s the culture like, and how do you setup a business, what legal matters do you have to deal with, how does your song get played on the radio, and how can you tour all around the country? What a minefield! Dutch Music Export's Dieuwertje and Karin are here to help as they find out from Thomas Deelder, who is currently the creative director of CTM publishing and based in Los Angeles, and Budi Voogt, who has a ton of experience in the VS as a former international artist manager. You will hear all about their success in the market but also find out about those moments they wish could do all over again armed with the knowledge they have picked up over the years. This talk will leave you with a ton of ideas and plenty of motivation to get you started on building a carreer that is going to cross all borders!

ADE Lab

Kickstart your electronic music career at ADE Lab!

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Kickstart your electronic music career at ADE Lab!

Info / tickets

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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