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How To Grow On YouTube

Rutger Tuit (Board Member, GoogleNL), JP Sing (Music Content Strategist, YouTube EMEA), Thijs Verhulst (Business Development Manager Benelux, Warner), Henri Lessing (Co-Founder, AGE Media)

Moderator: Jennifer Feaster


The purpose of the panel is to share information about the 'growth opportunities on YouTube' (in combination with other platforms). Music companies want to achieve better results and realize higher returns for their artists and for their existing and new music/video assets (hits and particularly non-hits).This is possible through the implementation of trending formats and specific exploitation models that result in increased views, subscribers, engagement and revenues (a.o. from AdSense and licensing - sync.). We’ll also share our ideas about how artists and music content can become more visible, attractive and efficient in the 'attention economy'.

Huis Vasari (Vrije Academie)

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

The full ADE Conference program is now online and can be found here on the program page.

Yes, but keep an eye out the event page in case there might be a last minute change.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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