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Big Money Is Looking For The Music Industry

Nalden (Entrepreneur & (Angel) Investor, Nalden.net / Adelee), Rishi Patel (Partner, Plus8Equity), Hans Ober (Founder, TicketSwap), Jason Gudjonsson (Co-founder & CMO, Overtune), Hazel Savage (VP, Music Intelligence, SoundCloud)

Moderator: Sarah Hildering van Lith (Director of Dance & Electronic, Ingrooves)


More than ever the music industry is considered a very investable market, it would double its value in just 10 years. How does a (startup) entrepreneur get access to this capital? In this panel we talk about this with different types of expert investors; Rishi Patel from Plus8Equity an early stage Venture Capital fund that invests in music and is backed by musicians and Nalden co-founder of amongst others WeTransfer and serious angel investor, Hazel Savage founder of Musiio, VP Music Intelligence at SoundCloud and also angel investor. Also, we hear entrepreneurs Hans Ober (Ticketswap) and Jason Gudjonsson (Overtune), who will share their experiences in raising and talking to “Big Money”, all this moderated by Sarah Hildering van Lith from Ingrooves.

ADE believes that by empowering those innovators and visionaries, and helping them to learn from and connect with the best in the industry; it creates a foundation for the development of world-changing ideas of the future.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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