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The Future of Merchandising and Fan Engagement

A revolution is coming in how fans show their allegiance and what they wear to show that tribal identity. While it is clear that personalisation and unique designs will form the core of the next wave of merchandise products, the future of artist/fan relationships seems to be one of increasing intimacy and personalisation, powered by highly reactive and flexible manufacturing processes. How close can an artist get to his or her fans in order to leverage the enormous possibilities offered by such levels of customisation, and what does that mean to record labels and their artists, the merchandising industry and streaming platforms?

ADE Pro
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This year's ADE Digital Pro Pass provides access to our complete digital conference program in October, as well as a full year subscription to ADE Pro's brand new social networking platform.

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This year's ADE Digital Pro Pass provides access to our complete digital conference program in October, as well as a full year subscription to ADE Pro's brand new social networking platform.

Info / tickets

Conference FAQ

ADE Pro 2020 offers an all-embracing virtual conference, combining industry panels, in-depth masterclasses and Q&As with a one year ADE Pro subscription to our newly developed social networking platform.

This year's edition will take place in an online-first format. With an ADE Digital Pro Pass you'll be able to log in to our website and enter the digital conference and platform.

This year's  ADE Digital Pro Pass  provides access to our complete digital conference program, as well as a full year subscription to ADE Pro's brand new social networking platform.

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