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The Artist-Centric Future of Marketing

Welcome to the new reality where streaming rules and the traditional measures of artist success, such as radio and TV plays and to a lesser degree charts, are becoming less relevant. What used to be a relatively rapid process of radio play>TV appearance>chart position, has been replaced by an altogether more complicated chain of events, where data and the ability to understand and action on it now dominate the road to success. It's already very clear that a marketing focus around tracks is not enough, replaced by the need to sell the artists and everything about their creative world, whether it’s a blog, a video, a new look or even a new song. What new skills do marketers need, and how do you translate data into effective, engaging actions and positive results?

ADE Pro
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This year's ADE Digital Pro Pass provides access to our complete digital conference program in October, as well as a full year subscription to ADE Pro's brand new social networking platform.

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This year's ADE Digital Pro Pass provides access to our complete digital conference program in October, as well as a full year subscription to ADE Pro's brand new social networking platform.

Info / tickets

Conference FAQ

ADE Pro 2020 offers an all-embracing virtual conference, combining industry panels, in-depth masterclasses and Q&As with a one year ADE Pro subscription to our newly developed social networking platform.

This year's edition will take place in an online-first format. With an ADE Digital Pro Pass you'll be able to log in to our website and enter the digital conference and platform.

This year's  ADE Digital Pro Pass  provides access to our complete digital conference program, as well as a full year subscription to ADE Pro's brand new social networking platform.

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