Radio

Why is my Song Never on Mainstream TV or Radio?

Critique of the mainstream media for being too mainstream has been a constant refrain in the music world for decades. But how much do we understand how playlists are constructed. For this session with Xite Director of Music Curation, Paul Natale, BBC Radio 1 host Danny Howard and guests, we bring together expertise from across TV, radio and streaming to focus on how songs that are on their playlist are selected and to show how we’re moving from a generalist-audience traditional model to more user-specific types of platforms. As a microcosm of how the processes work, we’ll try to trace a line from what an artist wishes to express visually, through what the label looks for in a video director, how the director realizes the artist’s vision, how marketing teams use music videos to promote the artist, all the way through to what music curators look for when choosing videos to add to playlists. In essence, we’ll follow the journey from the creative vision to playlist curation.

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

ADE Conference 2019 includes:
+ ADE Pro
+ ADE BeamLab
+ ADE Beats
+ ADE Green
+ ADE Sound Lab
+ ADE TECH
+ ADE University

The main conference venue is the DeLaMar Theatre in Amsterdam. The other venues are within walking distance from the theatre. You can find all conference venues here. Please be aware that more venues will be added in the upcoming weeks.

All you have to do is to make sure you purchased a ticket for the conference. Both the ADE Pass and ADE Conference Pass will gain you access to the full conference program including all tracks and ADE by Day program. Not interested in the full conference?

No problem, you can easily purchase conference tickets per track. Please scroll down at this page to find all of our conference tickets.

Please be aware that our program will be complete by September 1st; meaning that more panels will be announced in the upcoming weeks.

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