What’s Next: an interesting conversation between a young professional at the beginning of his / her career and a more seasoned professional in the same work field. On what were their first career steps, initial struggles, errors and first successes, the (rapid) change of the industry, what they’ve learned along the way, the biggest fuckups etc. and how to have a sustainable career. This session has a main focus on the PR side of the industry.
Daniel Miller first became interested in synthesizer music at Guildford School of Art where he studied film and television from 1968-71. By the end of the sixties he had become frustrated with rock music due to the lack of experimentation. Around this time he was discovering the sound of German bands like Can, Faust, Neu! and Kraftwerk. These bands were creating new sounds, something Miller wanted to hear. He worked as a DJ in Switzerland for a while before returning to England at the height of punk. He began listening to punk because of the energy and excitement of the music. He liked the whole do-it-yourself attitude that came with the style of music and later spilled over into the electronic music scene. Synthesizers were becoming cheaper to buy and new bands were appearing such as Throbbing Gristle and Cabaret Voltaire. This inspired Miller to create his own music. Making some money from film editing and working ridiculous hours he gathered enough money to buy a cheap Korg 700S synthesizer and a four track tape recorder. This led to the creation of The Normal. After returning from the live tour Miller found a pile of demo tapes on his doorstep. Because he had included an address on the ‘Warm Leatherette’ single cover people had wanted to do a similar small scale deal with Mute. The turning point for Mute Records came when Miller listened to a tape by an artist called Fad Gadget and liked what he heard. In 1979 Mute Records began releasing singles by Fad Gadget including ‘Back to Nature’, the follow-up to ‘Warm Leatherette’. Miller ran the label from his North-West London flat. Another early Mute signing was the American artist Boyd Rice (NON).
Yiannis is the COO and Head of Label at CloudKid. CloudKid was founded by Gereon Sommerburg in 2013 and is a carefully curated music curation channel / record label with a community of over 3.5 million subscribers. After locking in a distribution deal with Universal Music Germany, in 2017, CloudKid has made the label a core part of its business model. Yiannis has been in the industry for a little over 5 years now. After getting a Bachelors of Arts from SAE Rotterdam / Middlesex University in Audio Engineering, he got his first job with Dutch independent Record Label and Management Agency, Heroic. While working at Heroic as COO and Head of Music he also took on the role of label manager at Dutch independent record label bitbird for 2 years. He has now been with CloudKid for over 2 years, focusing on optimizing the
company’s operations and heading the label through spearheading Artist development projects, negotiating deals, overlooking A&R with Gereon, and running all of the label’s operations.