If you are relatively new to the music industry, you might well be surprised by how many different kinds of people are able to boost your career. ADE Sound Lab's Rough Guide aims to give you a complete picture of who does what and why they have that role, what their presence really means to your long-term prospects, and, of course, this being the do-it-yourself era, whether you can afford to live without some or all of them. By bringing together a team of experts from booking agency, artist management, festival programming, PR/communications, publishing and record labels, we aim to give you a complete picture of the possible future shape of your musical career.
Please bear in mind that ADE Sound Lab tickets receive priority access. In case there are still a few seats available ten minutes before the session, we will open the doors for ADE Card holders.