How Gen-Z Is Discovering Music Through Social Media


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How Gen-Z Is Discovering Music Through Social Media

Gen-Z is by far the most tech-savvy generation yet. As the musical appetite of Generation Z continues to grow, so will their desire for musical apps to enrich the listening experience. TikTok, formally Musical.ly, has exploded in popularity and has helped new talent be discovered through the platform. The recent success of Lil Nas X is proof of this phenomenon when the track “Old Town Road” was embraced by TikTok influencers as the background music to something called the “Yeehaw challenge,” where users transformed into cowboys at the drop of a beat. Gen Zers are also discovering music through Instagram Music Stickers that are almost globally rolled out. Instagram is becoming the hub for day-to-day storytelling; and with the partnerships with Shazam, Soundcloud, and Spotify, licensed music has become the soundtrack for everyone’s day-to-day story.

Join our panel to learn about latest developments, best practices and more.

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

The main conference venue is the DeLaMar Theatre in Amsterdam. The other venues are within walking distance from the theatre. You can find all conference venues here.

All you have to do is to make sure you purchased a ticket for the conference. Both the ADE Pass and ADE Conference Pass will gain you access to the full conference program including all tracks and ADE by Day program. If you do not like to attend the full conference, we also offer single sub-conference tickets (available soon).

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