De Brakke Grond and the Compagnietheater will be a hive of high-end, musical craftsmanship as it houses ADE Sound Lab, as part of ADE’s Conference program. The gear lab will be accessible for both ADE Sound Lab pass holders and ADE Card holders. Aimed towards the budding creatives, ADE Sound Lab will be filled with some of the latest music technological advances and the leading innovative brands when it comes to performance or production needs. ADE Sound Lab will also be staffed by experts to help, advise and display the performance capacities of the showcased wares, allowing you to test-run the latest in music technology so make sure to stop by the Gear Test Lab to get a glimpse of the newest gear. If you’re serious – or just curious- about making music and exploring the world of production, then the Gear Test Lab is a must during ADE. This year you can find one gear test lab at the Brakke Grond and two in the Compagnietheater. Accessible with ADE Card, ADE Sound Lab, ADE Conference, and ADE Pass.
Allen & Heath
Allen & Heath are celebrating Xone’s birthday in the Compagnietheater at ADE SoundLab, where you can tinker with their most iconic models. From the industry-standard Xone: 92 and the rotary Xone: V6 to the digital powerhouse Xone: DB4 and last year’s Xone: 96. The full Allen & Heath product range will be on display for you to discover, and their product specialists will be on hand to show you what’s what.ArturiaGet hands-on with Arturia’s latest music production equipment. Arturia, the makers of world-renowned software virtual instruments, hardware synthesizers, and controllers, and effects. The new hybrid synthesizer, MicroFreak, makes its ADE debut. See and hear what all the hype is about. Check out the analogue drum machine, DrumBrute Impact, and a range of controller keyboards. On the screen, you’ll be able to see Pigments, V Collection bundle, and the FX including delays, preamps, compressors, and filters.
EboSuite is a set of plug-ins for Ableton Live to create, sample, play, mix and manipulate visuals. They are designed to fit seamlessly in the creative workflow of music producers and AV performers, and provide a way of integrating music and visuals into live shows and music productions. Its production team hails from EboStudio and consists of experienced AV technology engineers and designers who have been working on live audiovisual technology since 1995. They are set to show you what’s what at the Compagnietheater.
Loopcloud is hopping across the pond to nest at Compagnietheater for ADE Sound Lab. The UK sound design record label gets in-depth with the fifth iteration of its app and plugin, which lets producers edit, slice, and pitch a library of 3.5 million samples. There will also hourly sessions on Loopcloud’s PLAY and DRUM plugins that aim to make writer's block a thing of the past.
We're at ADE Sound Lab to show two new products — the LUMI illuminated keyboard, and the Lightpad Block Studio Edition. That's what we want people to come to our area to see. With LUMI especially, the timing is amazing because we'll be previewing it about 3 weeks ahead of its launch. "What ROLI is" is useful info, for a diverse ADE crowd who may not know ROLI. We are most famous for the Seaboard -- it's in Ryan Gosling movies, music videos, etc -- and the idea here is to say that ROLI's the company that created a futuristic keyboard a few years ago, and we've done it again.
Spitfire Audio will be showcasing with their latest orchestral libraries. From compositional tools that have been sampled in the finest detail to Air Studios and collaborators like Hans Zimmer and Olafur Arnalds: they will have a dynamic array of music making tools for you to play with.