De Brakke Grond and the Compagnietheater will be a hive of high-end, musical craftsmanship as it houses ADE Sound Lab, as part of ADE’s Conference program. The gear lab will be accessible for both ADE Sound Lab pass holders and ADE Card holders. Aimed towards the budding creatives, ADE Sound Lab will be filled with some of the latest music technological advances and the leading innovative brands when it comes to performance or production needs. ADE Sound Lab will also be staffed by experts to help, advise and display the performance capacities of the showcased wares, allowing you to test-run the latest in music technology so make sure to stop by the Gear Test Lab to get a glimpse of the newest gear. If you’re serious – or just curious- about making music and exploring the world of production, then the Gear Test Lab is a must during ADE. This year you can find one gear test lab at the Brakke Grond and two in the Compagnietheater. Accessible with ADE Card, ADE Sound Lab, ADE Conference, and ADE Pass.
We're pleased to share that music software and hardware company Ableton continues its ADE Sound Lab partnership for the fifth consecutive year, since the beginning of the program in 2015. Over the years the manufacturer has become a vital part of Sound Lab and we're looking forward to their contributions in 2019.
At the Gear Test Lab, you are also able to find Amptec and test and try the latest high-end gear from Audified, Audionamix, ADAM Audio, Bitwig, iConnectivity, Moog, Native Instruments and RME Audio amongst others. Producers can get creative with Bitwig Studio 2, or get hands-on with the latest Moog analog synths. DJs can check out the latest Native Instruments DJ controllers and Audionamix XTRAX STEMS.
Beatport provides the global DJ community access to a vast catalogue of high quality, curated digital music from the industry’s leading artists and labels. They’re showing off Beatport LINK at Sound Lab, which allows you to stream over six million tracks directly into performance software, allowing you to mix your own collection with Beatport’s catalog, access curated selections and create your own playlists. Drop by De Brakke Grond to learn how to use this new platform to take your DJ sets to the next level.
Also visiting De Brakke Grond is LANDR. The creative platform for musicians is displaying its new rent-to-own plugins and the world’s first AI-powered sample recommendation tool. If you like to know more about the power of artificial intelligence in music: LANDR is your go-to with demonstrations and moreNovationSince the introduction of the iconic Bass Station back in 1993, Novation has continued to play its part in shaping the sound of electronic music. From the ubiquitous Launchpad that has now seen well over a billion YouTube views to synthesizers behind some of the signature sounds of a constantly evolving musical landscape. Returning to Amsterdam this October, Novation’s experts bring their family of synths, controllers, groove boxes and sequencers to Sound Lab for three days of creativity. Join them to get hands-on with the gear and hang out with their team.
De Brakke Grond is also Roland’s home base for a three-day stint at Sound Lab. The Japanese juggernaut is bringing its latest range of instruments to Amsterdam and will be presenting the comeback of three of its legendary synths. Attendees will be able to try out some of the music institute’s latest gear, including the newest Fantom series, Grooveboxes, Jupiter synths, and the new boutique: JU-06a! Of course, you’ll also have access to the existing Aira and boutique range as well.
The Amptec Gear Test Lab is the place to experience the latest products by ADAM Audio, Bitwig, iConnectivity, Moog, Native Instruments, RME Audio and Stealth Sonics. Producers can get creative with Bitwig Studio 3, tweak and patch the latest analog synths from Moog Music, or get hands on with Native Instruments MASCHINE and KOMPLETE controllers. DJs can check out the latest Native Instruments TRAKTOR DJ controllers. Whether you’re an enthusiast, a pro or anything in between, their Amptec Gear Test Lab has something that should spike your interest. Of course, there are specialists on hand to advise you and to answer questions.
The TORAIZ mission is to use our technological expertise to make products that could help artists quickly realize their creative vision and deliver their own sound to listeners. TORAIZ is coined from various translations of the word “triangle.” Just as a triangle connects three parts, the TORAIZ series blends three elements: making music, playing it live, and delivering it to listeners. All three elements combine seamlessly in one process that allows artists to turn their ideas into songs.