20181018 1224 Mark Richter ADE0190

Distinctive Marketing Opportunities for Music in the Digital Era

As we watch the music industry continue to go through enormous change over the past few years, there is hardly anywhere this is more apparent than in the marketing and distribution of music in non-traditional ways. There’s computer mediated realities such as AR and VR, virtual performances in video games such as Marshmello in Fortnite, and the widespread growth of game and e-sports based live opportunities alongside a range of new social media formats. Whether through user generated videos, lip syncs or dance routines, platforms such as Tik Tok, Triller and Instagram are currently completely changing how music is being consumed, with Spotify, Apple Music and Facebook starting to get involved in the mix. This panel will look at the evolution of these new forms of artist expression, where this is going, and what it means for artists and labels moving forward.

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

ADE's 2020 venues will soon be announced!

All you have to do is to make sure you purchase an ADE Pro pass. This ticket will grant you access to the full conference program including all conference tracks and arts & culture program.

If you do not wish to attend the full conference, we also offer single sub-conference tickets (available soon).


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