Generator Hostel

Beyond the Label

In the streaming world, the job of a label has become so much more than simply packaging and marketing musicians' tracks. YouTube channels especially aren't just a shop window, they become destinations for fans, part of the daily cultural experience, and a place to experience more than just music, indeed more than just music video. A label now needs to create its own programming: discussion, live recordings, visual art, anything is fair game when it comes to the attention economy. For this panel, we have two of the very biggest dance music brands – Spinnin' Records and Monstercat – whose YouTube subscribers each total in the millions, to talk about how they reached this stage, what they're doing right now, and how they see the future of multimedia content to keep those voracious fans engaged.

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

The main conference venue is the DeLaMar Theatre in Amsterdam. The other venues are within walking distance from the theatre. You can find all conference venues here.

All you have to do is to make sure you purchased a ticket for the conference. Both the ADE Pass and ADE Conference Pass will gain you access to the full conference program including all tracks and ADE by Day program. If you do not like to attend the full conference, we also offer single sub-conference tickets (available soon).

Shape CopyCreated with Sketch.