18/10

Balancing Act: How to Straddle the Pop and Dance Music Worlds

Conference

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Balancing Act: How to Straddle the Pop and Dance Music Worlds

For all that keep-it-underground gatekeepers would have you believe otherwise, pop and dance music have always been intertwined. From the birth of hip hop, house and disco through the chart hits of rave, UK garage and dubstep right through to today's EDM stars, club hits have always broken through to the mainstream – and even underground experimental culture continually samples and borrows from pop. But still there is a worry about being seen to “sell-out”, and reaching out into the pop world for dance musicians is always a balancing act. For this panel, we have an amazing group of people with unique insight into this. First up is Guy Robin aka Jonas Blue: a man with eight billion streams, 40 million single sales, 120 platinum certifications around the world, five BRIT Award nominations and four top-five UK singles, plus collaborations with Liam Payne, Jack & Jack, Rita Ora and more – yet who still DJs electronic-led music at festivals around the world and in his residency at Hi Ibiza. Joining him on the panel is Martin Jensen, famous for “Solo Dance” but also his collaborations with The Vamps and James Arthur; Generik, the Calvin Harris protégé who has remixed for Halsey and DJ Snake; and Riton who is known both for underground records and hits like “Rinse & Repeat” and his co-production on the Dua Lipa & Silk City single “Electricity”.

Please bear in mind that ADE Sound Lab tickets receive priority access. In case there are still a few seats available ten minutes before the session, we will open the doors for ADE Card holders.

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

The main conference venue is the DeLaMar Theatre in Amsterdam. The other venues are within walking distance from the theatre. You can find all conference venues here.

All you have to do is to make sure you purchased a ticket for the conference. Both the ADE Pass and ADE Conference Pass will gain you access to the full conference program including all tracks and ADE by Day program. If you do not like to attend the full conference, we also offer single sub-conference tickets (available soon).



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