ISY Music Festival | China Minsheng Cultural Media Development (CMCM)

China Minsheng Cultural Media Development (CMCM) is an innovative enterprise with focus on urban cultural development and has its expertise in full-experience event production and management. Located in Sanya, the southernmost city of China, CMCM has hosted two editions of its own music festival brand "ISY Music Festival", and has attracted 180,000 attendees and generated over 2.7 Billion RMB of the city consumption. Apart from ISY Music Festival, CMCM has also hosted the 1st edition of Haikou Volcanic Festival and the 1st Hainan International Film Festival in December 2018. Besides growing its above-mentioned festivals to be bigger and better, CMCM has other exciting projects, including a 330-acers music theme park and Hainan International Science and Technology Exhibition in the long- term development strategy. CMCM will take the opportunity of combining its festivals and the theme park to build the province of Hainan to a world-known festival destination.

中民文化传媒发展（三亚）有限公司是一家专注于以文娱产业驱动城市发展的创新型独角兽企业，坐落于中国最南端的三亚市。2018 年 3 月中民文化举办了自创音乐节品牌“ISY 三亚国际音乐节”，两届音乐节吸引了超过 18 万名观众参与，并带动三亚本地城市消费共计 27 亿元人民币。除了 ISY 三亚国际音乐节，中民文化在 2018 年 12 月同步开启了海南岛国际电影节和海口火山音乐节两大 IP，均在业内取得巨大成功，成为海南文旅发展的城市新名片。此外，中民文化还有其他众多令人兴奋的项目，比如占地 330 英亩的音乐主题公园和海南国际科技展等。中民文化将以三亚国际音乐节为契机，结合更多文化 IP，逐步将海南打造成为海上丝绸之路的文化圣地，中国跨年第一目的地品牌。