See the future of datamining, AI, and AR with See Tickets

See Tickets is mostly known for their Paylogic product and has teamed up with ADE for six consecutive years now. The company is always looking ahead and highlighted innovators, pioneers, and thought leaders from the industry during the ADE Pro Conference.

Datamining: Goldmine and Minefield

Speakers: Anthony Thissen (Bravoure), Chris Carey (Opinium), Georgia Harrison (EMEA), James Fleury (TicketSwap), Richard Smoorenburg (Media.Monks)

Data is a vital asset for the music, event and entertainment industry that helps monitor behaviour, personalise communications and tailor content, amongst many other things. But storing in and securing the privacy of those who gave you the insights, is a big challenge. The discussion touched upon the role and use of data in the context of business and marketing, and how insightful it can be. But it's a misconception to think that data always tells you everything you need to know. Chris Carey of Opinium explained that 'data does not have all the answers, but gives you a snapshot into a world. More than that, data only has answers if you have questions. You have got to try working out the answers yourself first and have the data nudge your intuition, because that intuition serves you as well as the answers in front of you.'

Another misconception is that data is only about spreadsheets. Richard Smoorenburg explains: 'I always advise my clients to think in mindset, skillset, toolset. Spreadsheets, dashboards, data collection techniques: those are the toolsets, and you need people who can operate those tools and have the skillset to do so. But that's not even the most important part. Most important is that the company starts working on a narrative, data strategy, and starts defining a sense of belonging and curiosity around the ownership of the data. That's the mindset aspect.'

Fake or Real? How Artificial Intelligence Will Help Us Blend Our Physical And Virtual Worlds Better Than Ever Before

Speakers: Blendrealities - Harry Yeff, Blake Lemoine, Thomas Wolf and Monique van Dusseldorp

The two-part hybrid and virtual event with Blendrealities lined up tech enthusiasts, artists, and creators and looked into the ethics of advanced AI and the impact of web3 technology on the music industry. Harry Yeff discussed how our current understanding and narrative of human creativity is going to be challenged as AI develops: 'I believe creativity has a physics-like quality. Intelligence is a revelatory process, it's something that is already present in nature, it’s not just human-owned. And the ability of these machine learning models to unpick, conquer, and understand many of these narratives of human creativity is going to be massively challenged.'

Is the world ready for what is considered a synthetic masterpiece? The consensus on this panel was that human-owned creativity should be let go in the future, which only creates more opportunities for artists willing to go digital.

The Opportunities of Augmented Reality

Speakers: Tim van der Wiel (GoSpooky), David Norris (Snap Inc), Sarah Burslem (Niantic Inc)

The biggest takeaway is that the scale of AR is more relevant and prevalent today than we think it is. It's not just 'tech for tomorrow', think about Snapchat filters, Pokemon Go, and so on. David Norris explains: 'It is often thought as something for tomorrow when actually, AR is absolutely here for today. 75% of all social media users will be AR users in very near future.' And AR is not just for fun. 'We did a research recently showing that 95% of marketeers think that the number one reason consumers use AR is for fun, but actually if you ask consumers it’s 51%. So it is still important, but there is a gap between what marketeers think AR should be used for versus how consumers see it.'

A takeaway all the speakers agree on:

AR aims to make you interact with reality or enhance it, not disconnect you from it.