Desperados made music come to life with a multi-sensory party experience
Thursday, 24 October 2019
The beer brand let visitors see and feel the music during an audiovisual spectacle.
In the run-up to ADE, the tequila flavoured beer gave visitors the chance to see their party idea come to life. People could send Desperados their creative visions to take the clubbing experience to the next level. The winning concept was imagined by Stephanie Snoeck, who wanted to create a multi-sensory, 360 degree audiovisual party experience to not only make you hear the music, but see and feel it as well. Desperados took it to the next level with walls that were covered in 3D mapped lights and visuals, and a dance floor come ball pit that vibrated to the music, providing the ingredients for what became a wild night of heavy dancing.