A deep dive with TME's Andy Ng into the potential of new income streams

After recent announcements about Ableton being back at ADE Sound Lab with live sessions and more and A closer look at new technologies in stage and experience design, we continue with more conference news with the addition of a new speaker to ADE Pro.

If you want insight into the modern music world, Andy Ng is the man you want to talk to. We'd be hard pressed to find anyone better placed to break down the way that music is disseminated and heard in China. Given that this is one of the fastest-developing markets in the world, to understand what happens in China, is key to understanding the potential of new income streams worldwide.

Having graduated from the University of Southern California in 1996, Andy went on to work for the likes of Nokia, AOL, PCCW Ltd and his alma mater USC, before joining China's mighty Tencent Music Entertainment (TME) in 2011. In his time there he has been responsible for copyright management and digital music marketing, for overseeing all business affairs in global licensing, and for marketing and promo for the whole group. Now as Group Vice President of TME, Andy has unparalleled insight into publishing, the streaming market and licensing deals in China.

ADE Pro is the global business platform for electronic music. Founded in 1995, its the annual gathering of the electronic music industry. The three-day conference runs from Wednesday, October 16th through till Friday, October 18th at DeLaMar Theater and features dedicated programming for music professionals.

DeLaMar is a theater near Leidseplein in Amsterdam with two auditoriums containing 601 and 939 seats. It is currently in use for musicals, plays and cabaret. During ADE it is the beating heart of the conference and hosted speakers at previous editions like Alex Boateng, Diogo Pinheiro, Ghazi Shami, Nile Rogers, Rahul Kukreja and Polo Molina.