Youri Boekelman (NL)
Founder of Social Tactics, and a successful self-made social media strategist and has let many great dj’s, events and labels get the desired visibility online. That Youri has found a magic formula is shown by the 5 million euros generated on a yearly basis through ticket sales – directly related to his marketing activities - and the annual 7 million video views. For years Youri educated himself and kept on searching for new opportunities and innovative ways to promote DJ’s, events and labels online – and so he found. Recently he got into the news with his smart chat robot, tailored made for a client, that could answer almost every question someone might have had about the concerning festival. Every artist or event is different and requires a unique marketing approach, which is exactly what Youri aims for.