Siofra McComb (GB)

Founded in 2020 by Siofra McComb, Positive Subversion is a project management and marketing consultancy company with a specialist understanding of the international music industry. During those three years the team has grown to 3, and they have worked on campaigns for Run the Jewels, Greta Van Fleet, Royksopp, Crosstown Rebels, and more. Their current roster includes clients such as Innovative Leisure, moby, Fuego Management, Brownswood Recordings, and Secretsundaze. We pride ourselves in having a nuanced sense of the individual needs of each label and artist, and with a firm knowledge of innovation in digital marketing we can help devise overall strategies specific to the artists and labels in our care. Prior to founding Positive Subversion, Siofra worked as the Head of Sales and Marketing for !K7, was a board member of AIM, and worked at the label services company The Other Hand.