Rida Naser Greene (US)
Rida Naser is a Director at SiriusXM, programming BPM, the leading Dance/Electronic destination, and The Pulse, a Hot AC/Pop channel. A New Yorker with deep creative roots, she launched her college’s radio station before beginning her radio career at 92.3 NOW/CBS Radio.
She joined SiriusXM as an intern and rose through the ranks, earning recognition for her sharp programming instincts and innovative ideas. She was among the first to champion artists like Alex Warren, Disco Lines, It's Murph, and Anyma. She has led marquee projects including BPM’s DisDance Festival, BPM Empowered (the first virtual festival spotlighting women who DJ), Steve Aoki’s Remix Radio, and Avicii Radio, a collaboration with Avicii’s family and Vibrant Emotional Health. She also spearheaded the launch of Mazaa, SiriusXM’s first South Asian channel.
Rida has expanded SiriusXM’s live presence as well, creating a Brooklyn Mirage partnership during the venue’s prime and most recently teaming with John Summit’s camp to broadcast his Experts Only festival. Beyond curating and creating experiences, she also hosts middays on BPM, interviewing top names in Dance/Electronic music and connecting directly with fans.
Since 2022, she has been a Recording Academy professional member, solidifying her role as both a tastemaker and advocate in the music industry. While her career is already filled with milestones, she remains focused on what’s next like, pushing boundaries, building new platforms, and creating unforgettable connections between artists and listeners.
Helix | Cutting Through 100,000 Daily: Strategies to Break Artists Today
Felix Meritis 12:30 View EventPatrick Moxey (Payday Publishing & Helix Records), Steve Hogan (WME Music), Maesic (Artist), Rida Naser Greene (SiriusXM BPM) Strategies / Labels & Publishing / ADE Pro / Panels & Talks