Rakesh Sharma (NL)

Rakesh Sharma is a talent buyer and music industry advisor with more than 20 years of experience in artist booking, festival programming and strategic consultancy, particularly in electronic music.

He currently serves as Talent Buyer at ID&T for Mysteryland, the Netherlands’ longest-running electronic music festival, where he shapes the lineup and builds relationships with artists, agents and managers worldwide. He is also Talent Buyer for Panorama Festival’s international editions and for Serendisco in Sri Lanka, bringing a global perspective to festivals in very different markets. In addition, he is an Advisor to Het Sieraad, a club in Amsterdam.

Alongside his booking work, Rakesh advises artists, festivals and brands as a Music Industry Consultant through L4YER. In 2024 he also founded KESH.network, his strategy consultancy, which helps clients across the music industry with positioning, partnerships and long-term growth.

His experience includes Senior Talent Buyer at Tomorrowland, one of the world’s leading music festivals, and Senior Booking Agent and Business Development Manager at Anna Agency, where he started as an intern and rose through the ranks. Across these roles, he became known for securing top-tier talent, managing complex event logistics and building lasting partnerships across the global music industry. He has also played a key part in developing the careers of high-profile electronic artists.

Rakesh combines a hands-on approach with a sharp sense of where the industry is heading, which makes him a trusted partner for anyone looking to grow in today’s music landscape.