Patrick Cloherty (GB)

Patrick has been working in sync and music publishing for the last decade. He is currently Head of Sync, Europe at Sentric Music and oversees their sync operations across all European territories. He has licensed numerous advertisement placements for brands such as Adidas, Ford, Dolce & Gabbana, JustEat, Corona, Halifax and On The Beach. Patrick has also worked with key gaming, TV and film productions such as The Batman, Fortnite, Roblox, FIFA, Normal People, Succession, Love Island and Top Boy.

Sentric Music Group is an award-winning, independent music publisher based in Liverpool and with offices in London, Hamburg, New York and LA. Sentric enables rights owners to seamlessly collect publishing royalties via an established direct collection network which spans over 200 territories and uses industry-innovating technology.