Nicola Murray (GB)

As Managing Partner of the Entertainment division at M&C Saatchi Sport and Entertainment, Nicola works with brands to create global and UK music partnerships that have cultural impact. With over 20 years industry know-how, Nicola delivers innovative growth plans and strategies for brands wanting to connect to music culture. At the forefront of creating compelling partnerships with artists, collectives, and organisations Nicola's work includes collaborations with; Mixmag, He.She.They, Honey Dijon, Seth Troxler, The Face, TikTok, NME, Defected, Beatport, Live Nation plus venues including Sub Club and The Gärten. As the strategic lead for Ballantine’s global platform ‘True Music’ which marks 10 years in 2024, Nicola heads up the longstanding Boiler Room partnership. She also delivers the limited-edition strategy which this year includes deals with Queen and AC/DC. Highlight clients; Barclaycard, Google Play, Jameson, Samsung and GREAT. Previous PR roles include stints at DawBell and Festival Republic. Nicola sits on The Brit Awards Voting Academy.