Ma Sha (aka Masha Koblyakova) is a DJ, producer, educator and promoter. Originally Russian and now living in New York, she is a co-founder of weekly free DJ workshops “Hone.Social”. She is also co-founder of “Kindergarten”, a party and radio show on Balamii. She is a part of a digital pitching team at !K7 Records focusing on the emerging markets such as China, Russia, and India. She is also a co-founder of Russian multimedia art group “Mediamead”.