Lucy Blair (GB)

As director at digital marketing agency Motive Unknown, Lucy specialises in helping music clients including BMG, Sony RED, Midem and more to identify and implement strategic business and technology opportunities. Lucy’s background in music and technology includes roles heading up digital marketing at the world’s leading dance music brand, Ministry of Sound, and as Digital Marketing Manager at Anjunabeats, Above & Beyond’s renowned record label, live events and radio brand. A regular conference speaker, panellist and presenter, Lucy has contributed to conferences including Midem, by:Larm, the Brighton Music Conference and SPOT Festival, and delivered digital marketing training for Generator and Malmö University.
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