Swamy has 19-years of global experience in the experiential and entertainment space. He's worn many hats which include DJ, promoter, talent buyer, booker, restaurant/club owner, curator, content creator, festival producer/owner, creative and business development director. Swamy has been instrumental in the dance music scene helping create many iconic brands. Swamy holds co-founder and/or partner roles for lifestyle festivals Further Future, Robot Heart, Wonderfruit. In 2017 he co-founded Fever a dance music platform with Chinese tech giant Giant NetEase. For the past decade Swamy has serviced A-list brands with his Asia based Talent/Experiential agency Do What You Love which now has merged with Coalition Entertainment where he is now the Managing Director for Asia. Swamy is also an advisor to Gigwell, a digital DJ booking platform and Nusic, a community driven creator's and IP mobile platform.