George Thomas (GB)

George Thomas is a senior music exec with a wealth of industry experience working with global brands. He's the Director of Artist and Label Development at AWAL, where he partners with artists to help them build sustainable careers on their own terms. He's also the founder of Down The Road, a London-based collective known for curating events and talent across iconic stages.

Beyond his executive role, he is also a notable DJ and producer in UK Electronic music. Performing under Just Geo, he has toured globally and built a reputation for high-energy sets and quality production, earning consistent support from key tastemakers and platforms all over.